In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...