Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld The role ...

James Martin, Ph.D., Associate Dean and Professor of Marketing, John Carroll University When it comes to the innovation process, executives and product developers often come to the conclusion that the ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Most companies don’t spend time at the end of the customer’s ...

Every digital product team wants to be customer-driven, but it’s not easy. Here are five steps to ensure you bake in customer feedback from the get-go. They are some of the coolest kids on the ...

I clearly remember standing in the operating room (OR). I was there with our sales representative to observe a case as part of our normal Voice of Customer (VOC) process. I had seen well over 50 ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...