A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

If you’re trying to implement customer development at your startup, you’ll learn more from these 3 case studies than anything else I’ve seen. I consider each of these a “must-read”. I’ve quoted some ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Most companies don’t spend time at the end of the customer’s ...

With the right mindset, your teams can develop software that delivers memorable customer experiences and creates long-term brand loyalty. When developing customer-facing software, the end-users’ ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...

Get out of the building. Steve Blank, a serial entrepreneur, teacher, and father of the Customer Development methodology is best known for that phrase. Customer Development is not a reason or even an ...

NEW YORK--(BUSINESS WIRE)--CI&T (NYSE: CINT), a leader in driving AI-powered digital transformation for global brands, today announced it has been named in the 2024 Gartner Peer Insights Voice of the ...

Everyone talks about agile development, but how does it really work? Learn how teams use scrum, kanban, and other agile methodologies to deliver better software. It’s hard to believe that the agile ...