Only 57.21% of all the email addresses ZeroBounce verified last year were valid and safe to keep, which shows the prevalence of poor-quality data in email lists. Email is the dominant communication ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tom Burke Email addresses ...

The FBI has launched an investigation into the exposure of email addresses of thousands of iPad customers on an AT&T website this week. Researchers with Goatse Security who this week revealed the ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

Addressing gaps in customer expectations requires you to learn more about what customers expect when they walk into your store or visit your website and what they expect to get for their money. While ...