The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

HOLLYWOOD, Fla.--(BUSINESS WIRE)--FICO World 23 – FICO (NYSE: FICO): Highlights: FICO launches 19 major enhancements to FICO® Platform, the leading applied intelligence platform in the market, that ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Pictured above is Alain Carcasses, COO SkyThread; Jean-Marc Lemaitre: EVP of Customer Success, SkyThread; Adrian Paull, VP Customer Excellence, Commercial Aviation Solutions, L3Harris; Mark Roboff, ...

SAN DIEGO--(BUSINESS WIRE)--A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

For decades, service has been relegated to the end of the customer lifecycle. It was reactive, transitional, transactional, and traditional. A “fix something that’s gone wrong” function, stuck at the ...

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...