Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long haul. The definition of customer loyalty has evolved dramatically. It's no ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...

As consumers demand artificial intelligence (AI) interactions that feel more human, personalised and engaging than ever before, human-centric AI is redefining customer loyalty and becoming a strategic ...

Rise in Agentic AI usage: 7 out of 10 marketers feel comfortable using AI-powered agents, an emerging form of AI Loyalty ROI achieving new heights: 83.0% of loyalty programme owners reported a ...