The exact type of information in a customer service management system varies somewhat depending on the type of services the business offers. These systems should provide a complete record of ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Technology, and especially artificial intelligence (AI), is changing the way business gets done. In virtually every market worldwide, automation, business intelligence, and new systems are ...

KCB Chief Business Officer and Managing Director Kenya Sam Makome (left),Microsoft Kenya Country Manager Kunle Awosika (Centre) and Eclectics Kenya Managing Director Paul Mbugua (Right) launches the ...

In the upcoming book, "Personalized," the authors emphasize that personalization is essential throughout the customer journey. Their research highlights that leaders in personalization consistently ...

Everyone knows that it costs eight times as much to acquire a new customer as it does to retain an existing one and as a result everyone is interested in customer management. Everyone also knows that ...

Omnichannel commerce tech provider Radial has launched a new suite of solutions, services and partnerships designed to enable retailers to deliver improved customer experiences while focusing on ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Inventory management systems are designed to monitor product availability, determine purchasing schedules and cycle out obsolete or unsold product. The availability of product is just one way in which ...