Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that anticipate needs and deliver personalized, meaningful experiences. Imagine ...

When you hear the word “marketing,” you may immediately think of selling and getting the word out about your product. But, if you’re only thinking about marketing through this lens, you’re missing out ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

We live in unprecedented times. This is a new normal. These times represent a great reset. The market is rife with uncertainty. The great resignation and quiet quitting are making it difficult to ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...

Smarter workflows are reshaping the marketing playbook, streamlining execution, eliminating handoffs and accelerating time to impact. For Deloitte Consulting LLP, the goal isn’t just efficiency; it’s ...