For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

AI and Video Trends report shows that while 98% of respondents say personalization is driving significant growth, 99% still can’t reach the 1:1 personalization they desire, with fragmented data the ...

Retailers have invested heavily in personalization, but many shoppers still encounter generic and poorly timed experiences, leaving revenue and lasting loyalty hanging in the balance. New research ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

As retailers reflect on last year’s hits and misses, boosting consumer trust and engagement remain top of mind. With today’s market characterized by accelerating ad spend costs, increased competition ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the cutting-edge solution for AI-powered personalization, today announced it has been selected to power personalization across the customer ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and ...

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...