Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It ...

What's your executive sponsorship customer program look like? Here's one that rolled out, and here are the lessons learned. A little over nine years ago, I’m sitting in an all-hands meeting for a ...

For ages, customer loyalty programs meant you got a little punch card to tally your purchases so you could eventually be awarded with a free coffee, car wash or sandwich. In the early 1980s, American ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

When you run a business, the loyalty of your customers is essential. For growth to happen, you need to build solid customer relationships that benefit both parties. A great way to create this mutually ...

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Today, pOpshelf announced a chainwide customer appreciation event to be held on Saturday, October 19 at all locations in 21 states, as well as exciting customer ...