When someone orders a product, such as a charcuterie kit, from the subscription service Platterful, the company gives them a week to enjoy their items. Then, it emails the customer asking them to ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Customer journeys in SaaS are often depicted as linear paths, with customers moving from purchase to adoption to renewal. However, in reality, customer journeys are not always so straightforward.

Quick responses to quotes and project inquiries help potential customers feel prioritized from the start, and often lead to repeat requests. Offering practical, thoughtful recommendations over ...