Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here A little more than eight years ago, Segment almost died an early death when it seemed to be out of money and ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...

Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry? So much for the slow period for Customer Data Platforms (CDPs). The industry, which saw ...

Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Enables Organizations to Create Personalized, Timely, and Impactful ...

(Bloomberg) -- Twilio Inc. is buying customer data company Segment Inc. for about $3.2 billion in stock, after a boom in demand for online communications tools. Cloud-computing company Twilio has ...

Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for between $3 and $4 billion. Forbes broke the story on Friday night, reporting a price tag of $3.2 billion.

Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics The businesses that deliver the best experiences are the ones that know their customers well and use ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings from a ...

With cloud companies booming during the pandemic, one of the category’s recent public-company success stories is set to make a splash by spending billions to acquire one of its up-and-comers. Cloud ...

Twilio is making its acquisition of fellow cloud computing company Segment official. San Francisco-based Twilio announced early on Monday that it had signed a definitive agreement to acquire Segment ...