Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it to work to improve ...

Lowe's Companies Inc. LOW is ramping up its efforts in the Pro segment, applying aggressive pricing strategies to broaden its consumer base. This move is part of a broader strategy aimed at harnessing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...

Robust growth is being driven by a mix of new customer acquisition and adoption of additional modules. CrowdStrike's endpoint market share also continues to rapidly expand. LogScale and a focus on the ...

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. When entrepreneurs seek my help in scaling their businesses, ...

Satisfaction with the auto industry declined slightly, according to the American Customer Satisfaction Index Automobile Study 2021-2022. Overall, scores slid 1.3% to a score of 77 (out of 100). A ...

MIDLAND The latest findings of the 2025 Utility Trusted Brand & Customer Engagement: Residential study, which tracks the performance of 149 gas, electric and combination utilities to identify brand ...

A couple of weeks ago for some reason the old saying, “long time listener, first time caller” popped into my head. It was a throwback to a time when live DJs worked the turntables and the phones. And ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...