Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a sector with already tight ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...