Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales ...

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The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

What's the latest on benefits of CRM software? Vendors get their say. Customer relationship management (CRM) platforms are used to manage the relationships a brand has with its customers throughout ...

What a difference a decade makes. It seems only about that long ago that vendors were wrestling with providing the rudiments of automated triage for customer service. It was not often pretty, but they ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Today we are surrounded by so many techy acronyms: IoT, ML, AI, VR, CX, (to name a few), that we sometimes forget about one of the originals: CRM. Doing simple searches of CRM solutions, you find ...

Every business needs some form of customer relationship management (CRM) system, argues Brian Donaghy, vice president of product strategy with Smart Online Inc., a provider of software-as-a-service ...

If traditional, hotline 311 calls and fully staffed call centers are financially unsustainable, then the future of customer service and CRM might be found in the city where the first mobile app was ...

More than a high-speed automation tool, artificial intelligence is becoming a safe testing ground where brands can rehearse ...