Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave TM: ...

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...

Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR ...

Gold, silver and bronze? More like dirt, filth and mud... Buying technology won't remedy any amount of shoddy customer service. It's a lesson many organisations must learn, says columnist Rene Carayol ...

COLUMBUS, Ohio & WAYNE, Pa.--(BUSINESS WIRE)--Astute today announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to ...

More than a high-speed automation tool, artificial intelligence is becoming a safe testing ground where brands can rehearse ...

Salesforce has defined the SaaS model with its CRM suite of digital tools, applicable to a multitude of businesses.