AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization. Artificial intelligence (AI), machine learning (ML), ...

In order to remain competitive, companies are challenged with finding ways to provide a rich customer experience and still maintain profitability. Whether a company has had a client for six months or ...

The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized ...

There's been a marked increase in the use of digital tools among customer service teams over the past two years, after the pandemic brought home the importance of digital connection and automation to ...

Digital technologies have given customers unprecedented power to dictate the terms of purchase, to the point that instant gratification has become the norm. Customers expect the same kind of immediacy ...

For years, retailers have been told how valuable personalization can be for their business. In fact, brands have been making the investment: 57% of leaders listed “customer-centricity” and 47% listed ...

WELLESLEY HILLS, Mass.--(BUSINESS WIRE)--RedPoint Global, a top provider of customer data platform and customer engagement technologies, today announced a new research report examining the gap between ...

Personalization-at-scale is a key strategy for fintechs to deliver hyper-relevant products and services. Learn how top fintechs are delighting customers and building strong relationships with ...

At the start of the pandemic, businesses had to rethink, readjust, and reprioritize — all in real-time. The business world shifted from regular, predictable cycles to a distributed, ...

The era of hyper-personalization has hit financial services in a huge way. Last year, 18% of investment in fintech went into personalized financial management according to Dealroom, while the rise of ...

Twenty years ago, nearly all companies considered the use of broad segmentation, demographic data and batch outbound marketing as the keys to delivering personalized customer experiences. Ten years ...

Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition ...