Customers are the lifeblood of any thriving business. If you don't make new customers and retain existing ones, your business will struggle to stay afloat. But the fact is, your business isn't the ...

Success in business depends on identifying what your target customers need or want and creating a total package of benefits that meets these needs in a superior fashion to your competitors' offerings.

(MoneyWatch) Do you think your customer service is more on point than ever? That the cutting-edge technology you've put in place has brought your customer game to a new level? That your self-help ...