Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

Take a look around any airport, shopping center, or restaurant and you're bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...