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In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to ...

It doesn't take an army to create video content anymore. Sure, there's power in professional-quality lighting, sound, and production value, but customer testimonials contain the most value just by ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, host George B. Thomas ...

Cofounder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. It’s indisputable that online reviews have become one of the ...

In today’s hyper-competitive marketplace, customer feedback is more than just a measure of satisfaction—it’s a roadmap for growth and an opportunity to build a thriving community around your brand.

Businesses use content in different ways to reach consumers for different purposes. To attract prospects into the funnel, content that creates brand awareness and excitement around specific products ...

Why do clients and customers leave? They leave for all sorts of reasons – maybe they don’t need you anymore, or they found what you do somewhere else that is more convenient or cheaper or better, or ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...