Australian grocery chain giant Coles currently gains valuable data on its customers' purchasing habits, but only if they use the company's loyalty card upon checkout either online or on in-store.

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, ...

Walmart gave Snopes a possible explanation for a customer being sent an email about a product he purchased with cash.

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like ...

Sales and marketing are likely going to be harder this year, as we’re entering a new normal for business-to-business companies, especially B2B software as a service. There are a lot of things leaders ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

The biggest customer service problem for many managers is that they focus almost exclusively on day-to-day tactical customer service issues and fail to develop the latent, strategic customer service ...

Telstra will stop tracking Next G customers' web browsing history and sending that data to the United States, following criticism from the public relating to privacy issues. Yesterday, it was revealed ...