The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

LONDON--(BUSINESS WIRE)--Customer lifetime value calculation has been an age-old issue for fashion e-tailers. Though new econometric models such as return on ad spend (ROAS) have played a key role in ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Customer value hierarchy is a system of worth that businesses across the country, both large and small, have turned to as a means of determining customer satisfaction. Businesses have shifted focus to ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing ...