The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

LONDON--(BUSINESS WIRE)--Customer lifetime value calculation has been an age-old issue for fashion e-tailers. Though new econometric models such as return on ad spend (ROAS) have played a key role in ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Amid today’s challenging economic conditions, all businesses — regardless of size or industry — seek to achieve sustainable growth, more closely connect with their customers, and find operational ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter. The Fast Company Executive Board is a private, fee-based ...