LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading fintech industry player used ...

LONDON--(BUSINESS WIRE)--Customer segmentation has been an age-old issue for businesses globally. Though new customer segmentation models have helped serve the purpose, it tends to miss certain ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

2019 AUG 30 (NewsRx) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Daily News-- A global data analytics and advisory firm, Quantzig, has announced the completion of their latest ...

Dublin, Feb. 06, 2025 (GLOBE NEWSWIRE) -- The "Artificial Intelligence in Marketing Market Report 2025" has been added to ResearchAndMarkets.com's offering. The artificial intelligence in marketing ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big ...