As the pandemic nears the one-year mark, food and beverage companies face increased pressure to maintain new consumers gained during the pandemic while also engaging additional shoppers over record ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of customer churn ...

SAN FRANCISCO, May 11, 2011 (GLOBE NEWSWIRE) -- In order to help marketing executives make better predictions about customer behavior, Wharton | San Francisco and the Wharton Customer Analytics ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Attivio, Inc, creator of the Active Intelligence Engine (AIE) unified information access platform, and Quant5, Inc., a developer of marketing and sales analytics solutions, are partnering on an ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...