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At some point, any meaningful examination of marketing strategy leads to a quantitative assessment of data... its sources, its quality, and its usefulness. There are also qualitative considerations.

As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns. How do you capture all ...

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Salesforce outlined its Customer Data Platform, or CDP, which fleshes out the roadmap for the company's overarching Customer 360 strategy. The CDP effort by Salesforce, which will be piloted in the ...

In the alphabet-soup online advertising world we live in, the latest acronym to join DSPs, SSPs, IOs and RFPs in our lexicon is "DMP." As with many of the new and similarly labeled ad products, ...

A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different. The modern connected customer has completely redefined the relationship between brands and ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Marketers are busy tuning up their data management platforms and optimizing their DMPs to deliver better results. No two DMPs share quite the same strategic objectives, which can include… Pulling ...

Developed with an investment of more than US$25 million, the platform fully launches first in Australia, India, Singapore and Malaysia. The rest of the region, including in China, comes on line in ...