Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Qualitative data analysis software encompasses a range of digital tools that assist researchers in systematically organising, coding and analysing non-numerical data. These applications support the ...

DENVER--(BUSINESS WIRE)--Lumivero, the leading data insights provider, has announced the release of NVivo 14, the revolutionary qualitative data analysis software that empowers researchers to ...

BOSTON--(BUSINESS WIRE)--Smart Eye today announces new capabilities in its category-defining Affectiva Emotion AI, that provide deeper insights for online qualitative research not available before.

Recognition reflects Discuss’ vision to be an AI-centric platform for scaling qualitative research globally The Forrester ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...