The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Descriptive Analytics serves as the foundation of data analysis, focusing on understanding historical data and answering the question, “What happened?” By leveraging tools such as dashboards, reports, ...

Is artificial intelligence leading to the decline or the rebirth of business intelligence? Front-end business intelligence and data analytics tools ruled the markets for years. Now, AI is changing all ...

Data has become a valuable asset for many businesses and organizations. They are analyzing it to gain insight about markets, customers and their own operations. They are using data to fuel digital ...

PayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts, per details shared with Marketing Dive. To lead the ad ...