The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Generative AI has made waves in advertising and marketing for its ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

The Netty Awards highlight excellence in technology, marketing, and digital innovation, honoring standout organizations and campaigns across more than 100 categories. Past winners include global ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...