Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...