Designing and implementing a successful voice of customer strategy is no small feat. Goals need to be set, quantitative and qualitative data-gathering methods need to be chosen, and technology for ...

Good data translates into a good customer experience. The more you know about your customers, the better you are at giving them the experience they expect. It has become an invaluable business asset, ...

Virtual events opened up the floodgates of data for event planners and marketers, making strategic planning and data analysis more important than ever. There’s power in those numbers to demonstrate ...

Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data-driven marketing strategies. Consumers are becoming more aware of the value their ...

JOHN, YOU RECENTLY WENT TO FLORIDA TO LEARN MORE ABOUT THIS FORECAST. YEAH, YOU KNOW WHO SAID YOU CAN’T TEACH AN OLD DOG? SOME NEW TRICKS, RIGHT? I’M TELLING YOU SOME OF THIS INFORMATION. I’M LIKE. I ...

Asymptomatic COVID-19 cases are the bane of computer modelers' existences -- they throw off the modeling data to an unknown degree. A new approach explores using historic epidemic data from eight ...

Meta has agreed a $1.4bn settlement with the State of Texas for unlawfully capturing and using biometric data of millions of Texans. Texas Attorney General Ken Paxton revealed the agreement, which is ...

Achieving a successful personalized marketing campaign that, in turn, creates a profitable business model all comes back to data management. One challenge facing printing and marketing services ...

WASHINGTON, Oct 20 (Reuters) - Texas has filed a lawsuit against Alphabet's (GOOGL.O), opens new tab Google for allegedly collecting biometric data of millions of Texans without obtaining proper ...