Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

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The amount of data/information collected by retailers is anticipated to surpass 175 zettabytes by 2025, according to Deloitte. With this much data being collected, the complications from even a ...