Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Top online marketers achieve more than ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the ...

Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Previously, I wrote about how to track offline ...

How to Control Data Conversions in Excel for Windows and Mac Your email has been sent After years of struggling with Microsoft Excel's internal conversion feature, users can now disable Excel's ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Season 3 of “Stranger Things” takes us back to 1985 in Hawkins, Indiana, and the magic of the Starcourt Mall. An underlying theme of this show is how the side effects of technology research can lead ...