Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

We’re all familiar with Google’s recent announcement that it will change how its Chrome browser handles cookies. Although Google announced these changes to provide more transparency and give control ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

With the cookipocalypse looming, the shift in demand for zero and first party data is expected to continue in the coming year. Paige Richardson looks at how demonstrating sufficient value in order to ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

A ruling to protect German WhatsApp users' data from Facebook suggests that the EU bloc will not back down on protecting consumers' data privacy, despite an earlier win by Facebook in a Belgian appeal ...

Zoho's chief strategy officer Vijay Sundaram is a firm believer that business growth should not come at the cost of customer privacy. "20 years ago, we made a decision: We will never have a model that ...

If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...