Austria’s data protection authority has ordered Microsoft to stop using tracking cookies in education software, a privacy ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

As a small portion of third-party cookies depreciate from today (4 January), data clean rooms (DCRs) promise to reconnect data that advertisers can use for targeting, personalisation and measurement.

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a new site you’re visiting, do you: 3. Read every single word and carefully consider ...

A California federal court recently ruled that disclosure of certain data collected through website cookies that may qualify as health information could trigger a ...