Plus: TikTok Mishandled Sensitive Advertiser Data For Years, 50 CMOs Meaningfully Disrupting The Status Quo, Truth Social To Take On Streaming, The Gap Between Brand and Customer Opinion On Engagement ...

As part of our series about the financial services industry’s ability to innovate through access to grocery data, we look at how it delivers incredibly precise marketing capability with high returns ...

OpenText™ (NASDAQ: OTEX), (TSX: OTEX), a global leader in Enterprise Information Management (EIM), launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full ...

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leading data and AI agent platform for marketers, today announced an investment from Snowflake Ventures and Capital One Ventures. This investment extends ...

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Data integration is a necessary part of many workflows from onboarding customer data to exercising payroll, but for many data sets the process is long and manual. Data is siloed into databases and ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers ...

Sprawling. That’s one way to describe the nature of data and responsibilities in modern organizations. There’s a lot of personally identifiable information (PII) and sensitive data to track, and ...

Startup inspiration can strike anywhere. But for Atlas.co*, a freemium browser-based, real-time mapping tool that’s being built by an Oslo, Norway-based team of (initially student) engineers, the ...