NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide ...
The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic ...
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...
As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...
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