Operational intelligence has quietly crossed a line. Inside modern enterprises, analytics no longer exists to explain ...
As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics.By the time ...
Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...
CEO of Scale AI Alexandr Wang testifies on July 18, 2023 in Washington, DC. Correspondent Meta’s $14.3 billion investment in Scale AI, the leading player in the AI data industry, was a very strange ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...
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