Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With all of the conversations surrounding hyper-personalization, I have yet to find a ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement ...

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

In today’s multi-channel digitized world, retailers, marketers, and customer service experts all need to adapt and react quickly to optimize the end-user experience continuously. However, it’s not as ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As data privacy concerns spike, brands are turning to first-party data to ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings from a ...

Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin. Personalization comes in multiple shapes and forms, many ...

The next era of fintech leadership will likely be defined not by user interface improvements but by data infrastructure.

The renowned health and wellness platform, Hims & Hers Health, Inc. HIMS, positions data and AI as central to building a more ...