Adobe today (Feb. 20) announced the general availability of an offering that enables brands and publishers to better partner for first-party data collaborations, per details shared with Marketing Dive ...

NEW YORK & LONDON--(BUSINESS WIRE)--Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardized publisher first-party data ...

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help ...

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers.

Agentic collaboration introduces autonomous AI agents that can securely analyze and exchange data, identify audiences, and ...

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be ...

OpenAI faces a regulatory hurdle in Italy according to comments by the country’s data protection authority, Garante per la Protezione dei Dati Personali (GPDP). The regulator issued a warning to GEDI, ...