SAN FRANCISCO--(BUSINESS WIRE)--Habu, the global innovator in data clean room software, today announced a partnership with Databricks, the lakehouse company, that brings a native integration to each ...

Due to increasing data breaches and regulatory demands, secure and compliant data solutions have become essential for businesses of all sizes. Protecting sensitive information while ensuring adherence ...

BOSTON--(BUSINESS WIRE)--Driven by the death of the third-party cookie and its debilitating impact on the digital advertising industry, data clean rooms are growing in popularity among brands and ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

Today, managing and organizing documents effectively is decisive, especially in a data room environment. Data rooms play a critical role in many business transactions, like due diligence processes ...

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...

Data is a modern-day weapon for corporations and a key contributor to corporate success. Businesses rely on information to develop their products, marketing campaigns, and whatnot. This is why data ...

Driven by regulatory action, the data center industry is undergoing a significant transition to low-GWP refrigerants. Under the AIM Act, the Environmental Protection Agency (EPA) is mandating that new ...