The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how ...

YouTube is launching new analytics data for video creators and enabling the ability to customize Shorts thumbnails. YouTube is launching more detailed analytics data for video creators. The data will ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the ...

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube ...

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media ...