Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

When ransomware strikes, IT leaders face a deceptively simple question: How confident are you that you have clean data for ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. The digital world has seen massive innovation. At the heart ...

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact information, lowering conversion rates.

Artificial intelligence is ushering in a new era where a robust AI data strategy is paramount. Companies are focusing on building smarter, more connected systems that make data easier to deploy for ...