The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Every company aspires to launch and land extraordinary products that delight end customers. However, companies that harness the power of data analytics are far better equipped to design new products ...

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Hospitals and health systems often struggle to establish a data-driven culture due to such challenges as fragmented data sources, outdated infrastructure, the complexity of healthcare regulations, and ...

The future of automation and artificial intelligence in warfare begins with structured, interoperable data. As a staff officer, the greatest obstacle I’ve observed to achieving truly data-driven ...