Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

Data-driven analysis is helping consultants and brokers strengthen client trust and guide high-stakes decisions.

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

In a non-deterministic, AI-driven architecture, if your security strategy is trying to “catch up,” you’ve already lost.

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...

Data-driven insights to support veterinary practices, advisors, and multi-site organizations planning for the year ...