When I first read a manuscript of Grant McCracken‘s Culturematic some time back, two sentences struck me so deeply that I highlighted them and simultaneously wrote a note on the table of contents: ...

Humans, for the most part, count in chunks of 10 — that’s the foundation of the decimal system. Despite its near-universal adoption, however, it’s a completely arbitrary numbering system that emerged ...

David H. Bailey does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...