People's perceptions and their interpretation of the world are known to often be influenced by their expectations and past ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining ...

University of Chicago Prof. Chenhao Tan gave a talk at the Center for Human-Computer Interaction + Design on Thursday that focused on a new way to improve decision making — harnessing the power of ...

A common belief is that compulsive behaviors trap people in a “habit loop” that takes over self-control. New research, however, suggests this explanation may be incomplete. For many years, compulsive ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level ...

It’s important to approach discussions about the personalities of public figures with caution. That said, there have been questions raised about the behavior, communication style and decision-making ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...