A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Scientists found our brain may organize behavior by activity patterns rather than fixed regions, reshaping how brain control ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study by UCL (University College London) researchers.

People's perceptions and their interpretation of the world are known to often be influenced by their expectations and past ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

A common belief is that compulsive behaviors trap people in a “habit loop” that takes over self-control. New research, however, suggests this explanation may be incomplete. For many years, compulsive ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

University of Chicago Prof. Chenhao Tan gave a talk at the Center for Human-Computer Interaction + Design on Thursday that focused on a new way to improve decision making — harnessing the power of ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Bananas represent the reward and the crocodile represents the risk. The blue path is a low risk-low return decision, while the pink path is a high risk-high return decision. Life consists of infinite ...