In the AMR Research Report titled “CRM: Inflicting Pain or Profit,” December 2002, we set out to formally quantify the value of CRM. One of the steps in the research process was to have the top 12 CRM ...

Having a successful deployment of CRM — customer relationship management — software depends less on what technology you're using than on whether you really know your own business processes. The idea ...

As AI becomes embedded across CRM workflows, the challenge in 2026 shifts from adoption to execution, forcing organizations ...

Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

Recent research suggests that companies contemplating, or already in the throes of, a Customer Relationship Management (CRM) implementation must focus attention on the human and cultural aspects of ...

Pini Yakuel, founder and CEO of Optimove, a profitable and rapidly-scaling business, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion ...

(Direct) Ask any four marketers what customer relationship management means to them and you’re likely to get four completely unique answers. Direct magazine knows—because it did just that. It talked ...

destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the ...

Doug Tanoury is a customer relationship management consultant (CRM) and contributed this piece to the Computerworld Community. He can be reached at dtanoury1@home.com. If you have an opinion about CRM ...