Business Wire

Interior Define Launches into the Bedroom Category with Customizable Furnishings as it Continues its Evolution into a Whole Home Destination Brand

CHICAGO--(BUSINESS WIRE)--Today, leading direct-to-consumer, customizable furniture brand, Interior Define, announced its debut into a new category of home, with the introduction of customizable ...
Inc

The Best Companies Define and Own Their Category–Here’s How You Can Too

We are surrounded by hyper connected devices and advanced systems with lots of cognitive intelligence (IQ), but no emotional intelligence (EQ). At Affectiva, we envision a world where our devices can ...
Washington Technology

Category management needs a push from the top, GAO finds

Although the governmentwide category management initiative is saving agencies billions, it could be even more effective with some higher-level guidance, according to a Government Accountability Office ...
Nextgov

Leadership push needed in category management, GAO finds

Although the governmentwide category management initiative is saving agencies billions, it could be even more effective with some higher-level guidance, according to a Government Accountability Office ...