We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

Public relations, otherwise known as PR, is an essential part of marketing your business. To define PR simply, it involves sustaining a positive public image of your company. Additionally, PR is ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Founder and President of Ideas That Evoke, an influencer and social media agency focused on the beauty, lifestyle and luxury markets. Public relations has always been an elusive industry that many ...

Cision, a global leader in consumer and media intelligence, today released Inside PR 2026: Trends, Challenges, and What's ...